SANDISK, maker of the タペストリー entire world’s 2nd ideal-marketing mp3 player (powering Apple’s iPod) has started off a whole new anti-iPod advertising campaign. It is possible to examine it intimately in this article:
Here’s the hoopla within a nutshell. SanDisk is alleged to get porting Rockbox, an open-supply OS for digital audio players (which supports a number of mp3 gadgets), onto its well known e200 mp3 participant. To provide the subject to public consciousness, SanDisk has started out releasing the prior to-talked about anti-iPod advertisements in an try to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations created to resemble posters for an underground groundbreaking movement. A person displays a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and A different is of a guy strung up in white iPod cables like a marionette, Using the text: “Have you become an iPuppet?”
Okay, all right. Mp3 Level of competition is intense- I get it. SanDisk hopes to Perform rough- wonderful by me. In terms of I’m anxious, open resource is good stuff, and there’s undoubtedly in my thoughts that SanDisk makes a very good solution. Opposition is sweet for capitalism and the consumer. I’m not below to tout the complex prowess of 1 geek gadget around An additional.
What I will comment on, even so, is the nature in the ads on their own. I took one examine these items and I’ll let you know right now which i’m not likely to change from iPod to e200. You already know why? Due to the fact as an iPod consumer, I sense like I’m getting insulted. Hey, I’m not an advanced man so I gained’t go into The complete nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn thing works. That’s why I use it.
In my opinion, SanDisk’s whole “revolutionary” ad solution, on the other hand provocative, is finally misguided. For one thing, SanDisk received’t earn me around by insulting me and comparing me to some monkey, puppet, sheep, or some other kind of farm animal. Next, SanDisk’s ads also evoke a political edge, which is mindless. For greater or for worse, folks invest in iPods given that they Need to, not because they’re compelled to. Additionally, Apple will allow its products to stand on their own merit and so they hardly ever insult persons for not employing them. Though Apple has poked entertaining at PCs in their unique Online and TV strategies, it’s a much cry from SanDisk’s “Are you an iPuppet?” method.
Potentially I’m an iPod consumer who’s taking this entire factor a little also personally. But In case the e200 and Rockbox are so good, which I’m certain These are, probably SanDisk ought to just inform us why and let the people determine.
For all of SanDisk’s anti-iPod hard work, Apple could simply fireplace back and say SanDisk continues to be #two, and 2nd area is the very first loser. Whether or not it’s accurate, It will be insulting, ideal?