SANDISK, maker of the world’s 2nd very best-providing mp3 player (at the rear of Apple’s iPod) has started a whole new anti-iPod promoting marketing campaign. You can read about it in detail below:
Listed here’s the hoopla within a nutshell. SanDisk is alleged to get porting Rockbox, an open-supply OS for electronic music players (which supports numerous mp3 equipment), on to its well-known e200 mp3 participant. To convey the make any difference to general public consciousness, SanDisk has started releasing the prior to-described anti-iPod advertisements within an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary movement. Just one demonstrates a monkey sporting the iPod earbuds with the road タペストリー “Have you been an iChimp?”, and A different is of a guy strung up in white iPod cables like a marionette, with the textual content: “Have you ever grow to be an iPuppet?”
Okay, okay. Mp3 Level of competition is intense- I get it. SanDisk wishes to Participate in rough- wonderful by me. So far as I’m anxious, open up source is sweet stuff, and there’s undoubtedly in my brain that SanDisk will make a great item. Opposition is sweet for capitalism and The buyer. I’m not listed here to tout the specialized prowess of 1 geek gadget over Yet another.
What I will comment on, even so, is the character from the adverts by themselves. I took one examine these items And that i’ll inform you at this moment which i’m not going to change from iPod to e200. You understand why? Because being an iPod person, I truly feel like I’m becoming insulted. Hey, I’m not an advanced man so I received’t go into The entire nitty-gritty of “Apple tends to make you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Computer system along with the damn factor functions. That’s why I use it.
For my part, SanDisk’s entire “innovative” ad strategy, nevertheless provocative, is in the end misguided. For another thing, SanDisk won’t gain me over by insulting me and evaluating me into a monkey, puppet, sheep, or some other form of farm animal. Next, SanDisk’s ads also evoke a political edge, which makes no sense. For better or for worse, people buy iPods given that they Need to, not as they’re compelled to. Additionally, Apple allows its items to face by themselves advantage and so they never ever insult people for not applying them. While Apple has poked entertaining at PCs in their unique Web and television campaigns, it’s a far cry from SanDisk’s “Will you be an iPuppet?” method.
Possibly I’m an iPod user who’s having this full detail somewhat also personally. But Should the e200 and Rockbox are so fantastic, which I’m guaranteed They can be, possibly SanDisk ought to just notify us why and Permit the people make a decision.
For all of SanDisk’s anti-iPod energy, Apple could easily fire back and say SanDisk remains #2, and 2nd put is the first loser. Regardless of whether it’s correct, It will be insulting, suitable?