SANDISK, maker of the world’s 2nd finest-promoting mp3 player (powering Apple’s iPod) has begun a whole new anti-iPod promoting marketing campaign. You could read about it in detail listed here:
Right here’s the hoopla inside of a nutshell. SanDisk is claimed to generally be porting Rockbox, an open up-resource OS for digital music gamers (which supports many various mp3 devices), onto its popular e200 mp3 participant. To convey the make a difference to general public consciousness, SanDisk has begun releasing the before-stated anti-iPod advertisements in an attempt to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations designed to resemble posters for an underground innovative motion. A single displays a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and One more is of a man strung up in white iPod cables just like a marionette, While using the textual content: “Have you ever turn into an iPuppet?”
All right, okay. Mp3 Competitors is intense- I get it. SanDisk desires to play rough- good by me. As far as I’m involved, open supply is sweet stuff, and there’s without doubt in my intellect that SanDisk will make a fantastic solution. Competition is sweet for capitalism and The patron. I’m not right here to tout the technological prowess of one geek gadget around another.
What I'll comment on, however, is the character on the advertisements on their own. I took 1 check out these things And that i’ll show you right now which i’m not heading to change from iPod to e200. You realize why? Simply because being an iPod consumer, I experience like I’m being insulted. Hey, I’m not an advanced dude so I won’t go into the whole nitty-gritty of “Apple helps make you make this happen-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Computer system along with the damn factor operates. That’s why I use it.
In my view, SanDisk’s full “revolutionary” advert technique, nevertheless provocative, is in the long run misguided. For another thing, SanDisk received’t earn me over by insulting me and evaluating me to some monkey, puppet, sheep, or some other kind of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For much better or for worse, individuals get iPods タペストリー simply because they Need to, not mainly because they’re pressured to. Furthermore, Apple permits its goods to face by themselves benefit and so they never insult individuals for not employing them. Though Apple has poked exciting at PCs in their own personal Net and television campaigns, it’s a far cry from SanDisk’s “Are you an iPuppet?” technique.
Perhaps I’m an iPod person who’s having this total matter slightly much too personally. But When the e200 and Rockbox are so good, which I’m guaranteed They may be, it's possible SanDisk really should just inform us why and let the individuals make a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could easily hearth back again and say SanDisk is still #2, and 2nd spot is the main loser. Even though it’s legitimate, It could be insulting, correct?