SANDISK, maker of the globe’s 2nd best-selling mp3 participant (powering Apple’s iPod) has began a whole new anti-iPod marketing campaign. You are able to read about it intimately listed here:
Listed here’s the hoopla inside of a nutshell. SanDisk is said for being porting Rockbox, an open-source OS for バナースタンド digital new music players (which supports numerous mp3 gadgets), onto its common e200 mp3 participant. To convey the make a difference to public consciousness, SanDisk has commenced releasing the prior to-described anti-iPod advertisements in an try to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. 1 reveals a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and A further is of a guy strung up in white iPod cables similar to a marionette, With all the text: “Have you turn into an iPuppet?”
Ok, alright. Mp3 Competitors is intense- I get it. SanDisk wishes to Enjoy rough- high-quality by me. In terms of I’m involved, open up source is sweet things, and there’s no doubt in my head that SanDisk tends to make a superb product. Level of competition is good for capitalism and The customer. I’m not below to tout the technological prowess of one geek gadget about An additional.
What I will comment on, even so, is the nature of your adverts them selves. I took one particular take a look at these items And that i’ll show you at this time that I’m not heading to switch from iPod to e200. You already know why? Simply because being an iPod user, I really feel like I’m staying insulted. Hey, I’m not an advanced dude so I received’t go into The entire nitty-gritty of “Apple can make you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Laptop along with the damn point performs. That’s why I use it.
In my opinion, SanDisk’s complete “revolutionary” ad solution, even so provocative, is in the long run misguided. For one thing, SanDisk received’t get me in excess of by insulting me and evaluating me to your monkey, puppet, sheep, or another form of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For far better or for even worse, people today obtain iPods simply because they Choose to, not given that they’re pressured to. Moreover, Apple permits its merchandise to face by themselves merit and so they hardly ever insult people today for not working with them. Whilst Apple has poked exciting at PCs in their very own internet and TV campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” approach.
Perhaps I’m an iPod person who’s getting this total issue somewhat too personally. But Should the e200 and Rockbox are so excellent, which I’m positive they are, maybe SanDisk need to just explain to us why and Allow the folks come to a decision.
For all of SanDisk’s anti-iPod energy, Apple could simply hearth back again and say SanDisk remains #two, and 2nd put is the primary loser. Whether or not it’s true, it would be insulting, correct?