SANDISK, maker of the planet’s 2nd best-providing mp3 player (powering Apple’s iPod) has started out a whole new anti-iPod advertising and marketing marketing campaign. It is possible to read about it intimately listed here:
Below’s the hoopla in a nutshell. SanDisk is said to become porting Rockbox, an open up-source OS for electronic music players (which supports many various mp3 equipment), onto its well-known e200 mp3 participant. To convey the make a difference to community consciousness, SanDisk has began releasing the in advance of-stated anti-iPod advertisements in an try and blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary motion. A single exhibits a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and A different is of a man strung up in white iPod cables just like a marionette, While using the textual content: “Have you ever turn out to be an iPuppet?”
All right, all right. Mp3 Competitiveness is fierce- I get it. SanDisk really wants to Participate in rough- great by me. In terms of I’m involved, open source is nice stuff, and there’s without a doubt in my intellect that SanDisk helps make a superb merchandise. Competition is good for capitalism and The patron. I’m not here to tout the complex prowess of 1 geek gadget more than another.
What I will touch upon, nevertheless, is the nature in the adverts themselves. I took a person check out this stuff and I’ll show you at this moment which i’m not likely to change from iPod to e200. You realize why? Because as an iPod person, I truly feel like I’m remaining insulted. Hey, I’m not an advanced person so I won’t go into The entire nitty-gritty of “Apple would make you do this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer and the damn point operates. That’s why I utilize it.
In my opinion, SanDisk’s whole “groundbreaking” advertisement approach, nonetheless provocative, is in the end misguided. For something, SanDisk received’t win me more than by insulting me and evaluating me to your monkey, puppet, sheep, or some other type of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is unnecessary. For greater or for worse, persons purchase iPods because they Wish to, not as they’re forced to. Also, Apple will allow its products and solutions to face by themselves advantage and so they by no means insult folks for not working with them. Whilst Apple has poked exciting at PCs in their own World-wide-web and television strategies, it’s a considerably cry from SanDisk’s “Do you think you're an iPuppet?” tactic.
Possibly I’m an iPod consumer who’s taking this full issue a little bit way too Individually. But if the e200 and Rockbox are so terrific, which I’m sure they are, perhaps SanDisk really should just convey to us why and Allow the folks make a decision.
For all of SanDisk’s anti-iPod effort, Apple 横断幕 could very easily hearth back and say SanDisk remains to be #2, and 2nd spot is the initial loser. Even when it’s correct, It could be insulting, suitable?