SANDISK, maker of the earth’s 2nd greatest-offering mp3 participant (guiding Apple’s iPod) has started out a fresh anti-iPod marketing campaign. You are able to examine it in detail in this article:
Right here’s the hoopla within a nutshell. SanDisk is claimed being porting Rockbox, an open-resource OS for electronic tunes players (which supports numerous mp3 devices), on to its well-known e200 mp3 player. To carry the make any difference to community consciousness, SanDisk has started out releasing the in advance of-pointed out anti-iPod ads within an make an effort to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking movement. A single shows a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and A different is of a man strung up in white iPod cables just like a marionette, While using the text: “Have you ever turn out to be an iPuppet?”
Ok, ok. Mp3 Levels of competition is fierce- I get it. SanDisk would like to Perform rough- good by me. As far as I’m anxious, open source is sweet things, and there’s without a doubt in my head that SanDisk can make a fantastic solution. Competition is good for capitalism and The buyer. I’m not right here to tout the technical prowess of one geek gadget about Yet another.
What I'll touch upon, even so, is the nature with the advertisements themselves. I took one check out these items and I’ll tell you at this moment which i’m not likely to change from iPod to e200. You recognize why? Because as an iPod user, I sense like I’m being insulted. Hey, I’m not a complicated guy so I won’t go into The full nitty-gritty of “Apple would make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Personal computer as well as the damn point is effective. That’s why I utilize it.
In my view, のぼり SanDisk’s total “groundbreaking” advertisement technique, nonetheless provocative, is in the long run misguided. For another thing, SanDisk received’t win me more than by insulting me and evaluating me into a monkey, puppet, sheep, or every other form of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is senseless. For improved or for even worse, men and women obtain iPods simply because they Desire to, not since they’re forced to. Also, Apple enables its solutions to stand on their own advantage and they hardly ever insult individuals for not using them. While Apple has poked fun at PCs in their particular Online and television campaigns, it’s a far cry from SanDisk’s “Are you an iPuppet?” tactic.
Probably I’m an iPod user who’s using this entire point slightly as well personally. But In the event the e200 and Rockbox are so fantastic, which I’m confident They're, it's possible SanDisk ought to just explain to us why and Permit the individuals decide.
For all of SanDisk’s anti-iPod hard work, Apple could conveniently fire back again and say SanDisk continues to be #2, and 2nd area is the first loser. Whether or not it’s genuine, it would be insulting, right?