SANDISK, maker of the whole world’s 2nd best-selling mp3 player (behind Apple’s iPod) has started off a completely new anti-iPod advertising and marketing campaign. You could read about it in detail here:
Right here’s the hoopla in a nutshell. SanDisk is alleged for being porting Rockbox, an open-supply OS for digital music gamers (which supports numerous mp3 gadgets), on to its well-liked e200 mp3 participant. To bring the issue to community consciousness, SanDisk has started off releasing the right before-talked about anti-iPod adverts in an make an effort to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking motion. One shows a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and Yet another is of a guy strung up in white iPod cables similar to a marionette, Together with the text: “Have you ever grow to be an iPuppet?”
All right, ok. Mp3 Levels of competition is fierce- I get it. SanDisk desires to Participate in rough- high-quality by me. As far as I’m anxious, open source is good things, and there’s no doubt in my thoughts that SanDisk 垂れ幕 makes a good item. Competitiveness is sweet for capitalism and http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/横断幕 the consumer. I’m not listed here to tout the technological prowess of 1 geek gadget around An additional.
What I'll touch upon, having said that, is the character of the adverts on their own. I took a person have a look at these things and I’ll show you at this moment which i’m not likely to switch from iPod to e200. You know why? Because being an iPod person, I come to feel like I’m becoming insulted. Hey, I’m not a complicated dude so I gained’t go into The entire nitty-gritty of “Apple makes you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my computer as well as damn factor operates. That’s why I utilize it.
In my view, SanDisk’s full “revolutionary” advertisement solution, nonetheless provocative, is in the long run misguided. For something, SanDisk gained’t win me over by insulting me and comparing me to some monkey, puppet, sheep, or another style of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is mindless. For superior or for worse, men and women purchase iPods given that they Wish to, not because they’re compelled to. Additionally, Apple makes it possible for its products to stand on their own advantage and so they by no means insult people for not applying them. Although Apple has poked exciting at PCs in their own Net and TV strategies, it’s a considerably cry from SanDisk’s “Are you an iPuppet?” technique.
Perhaps I’m an iPod user who’s taking this full detail somewhat too Individually. But In the event the e200 and Rockbox are so great, which I’m certain They may be, it's possible SanDisk ought to just tell us why and Enable the individuals choose.
For all of SanDisk’s anti-iPod effort, Apple could conveniently fire again and say SanDisk is still #two, and 2nd put is the 1st loser. Although it’s genuine, It might be insulting, ideal?