SANDISK, maker of the planet’s 2nd greatest-selling mp3 participant (driving Apple’s iPod) has began a fresh anti-iPod promotion campaign. You are able to examine it intimately in this article:
Listed here’s the hoopla inside of a nutshell. SanDisk is claimed to generally be porting Rockbox, an open-resource OS for digital music players (which supports many various mp3 units), onto its preferred e200 mp3 player. To carry the matter to general public consciousness, SanDisk has started releasing the just before-stated anti-iPod ads in an attempt to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations produced to resemble posters for an underground revolutionary movement. A single exhibits a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and A different is of a guy strung up in white iPod cables like a marionette, Along with the textual content: “Have you ever develop into an iPuppet?”
Ok, okay. Mp3 Levels of competition is intense- I get it. SanDisk hopes to Enjoy tough- wonderful by me. In terms of I’m anxious, open up supply is good stuff, and there’s little doubt in my head that SanDisk makes a superb product or service. Competitors is good for capitalism and The patron. I’m not listed here to tout the complex prowess of one geek gadget above A different.
What I will touch upon, however, is the character in the adverts on their own. I took just one have a look at these items And that i’ll let you know right now which i’m not heading to switch from iPod to e200. You know why? Mainly because being an iPod person, I come to feel like I’m currently being insulted. Hey, I’m not an advanced man so I won’t go into the whole nitty-gritty of “Apple would make you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Computer system and also the damn matter operates. That’s why I utilize it.
In my view, SanDisk’s whole “innovative” ad strategy, nonetheless provocative, is in the long run misguided. For something, SanDisk gained’t get me in excess of by insulting me and comparing me to your monkey, puppet, sheep, or some other sort of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is mindless. For much better or for even worse, individuals obtain iPods as they Choose to, not given that they’re pressured to. Moreover, Apple will allow its products and solutions to face on their own advantage they usually by no means insult folks for not employing them. Despite the fact that Apple has poked pleasurable at PCs in their very own World wide web and TV campaigns, it’s a far cry from SanDisk’s “Do you think you're an iPuppet?” tactic.
Most likely I’m an http://www.bbc.co.uk/search?q=横断幕 iPod consumer who’s taking this full factor a bit also Individually. But If your e200 and Rockbox are so excellent, which I’m absolutely sure They may be, it's possible SanDisk need to just tell us why and let the persons choose.
For all of SanDisk’s anti-iPod exertion, Apple could conveniently fireplace back again and say SanDisk continues to be #2, 懸垂幕 and 2nd put is the first loser. Whether or not it’s real, It could be insulting, suitable?