SANDISK, maker of the planet’s 2nd best-marketing mp3 participant (driving Apple’s iPod) has started out a brand new anti-iPod promotion campaign. You could examine it in detail listed here:
Below’s the hoopla inside a nutshell. SanDisk is claimed to get porting Rockbox, an open-source OS for electronic music players (which supports a variety of mp3 devices), on to its common e200 mp3 player. To convey the make any difference to community consciousness, SanDisk has commenced releasing the just before-talked about anti-iPod ads in an try to のぼり blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground innovative motion. 1 displays a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and An additional is of a man strung up in white iPod cables like a marionette, Together with the textual content: “Have you turn into an iPuppet?”
Ok, okay. Mp3 Competitiveness is fierce- I get it. SanDisk hopes to Engage in rough- great by me. As far as I’m worried, open resource is good stuff, and there’s without a doubt in my thoughts that SanDisk can make a good solution. Competitors is sweet for capitalism and The buyer. I’m not here to tout the technological prowess of one geek gadget in excess of another.
What I will touch upon, having said that, is the nature from the ads themselves. I took just one take a look at this stuff And that i’ll let you know at the moment that I’m not likely to change from iPod to e200. You understand why? Because being an iPod consumer, I come to feel like I’m getting insulted. Hey, I’m not a sophisticated male so I gained’t go into the whole nitty-gritty of “Apple makes you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my computer along with the damn issue operates. That’s why I use it.
For my part, SanDisk’s whole “revolutionary” ad solution, even so provocative, is ultimately misguided. For another thing, SanDisk gained’t earn me about by insulting me and evaluating me to the monkey, puppet, sheep, or any other style of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is not sensible. For superior or for worse, folks obtain iPods simply because they Need to, not mainly because they’re forced to. Furthermore, Apple allows its items to stand on their own merit they usually hardly ever insult people for not working with them. Even though Apple has poked entertaining at PCs in their very own internet and TV strategies, it’s a considerably cry from SanDisk’s “Are you presently an iPuppet?” solution.
Most likely I’m an iPod user who’s taking this full point just a little much too Individually. But When the e200 and Rockbox are so terrific, http://www.bbc.co.uk/search?q=横断幕 which I’m sure These are, it's possible SanDisk ought to just notify us why and Allow the people choose.
For all of SanDisk’s anti-iPod work, Apple could simply hearth again and say SanDisk is still #two, and 2nd location is the 1st loser. Even when it’s correct, It could be insulting, suitable?