SANDISK, maker of the entire world’s 2nd greatest-selling mp3 participant (guiding Apple’s iPod) has commenced a whole new anti-iPod advertising campaign. You are able to read about it intimately here:
Here’s the hoopla in a very nutshell. SanDisk is claimed for being porting Rockbox, an open up-source OS for electronic tunes gamers (which supports many different mp3 gadgets), on to its preferred e200 mp3 player. To provide the subject to public consciousness, SanDisk has started out releasing the in advance of-pointed out anti-iPod adverts within an attempt to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking movement. Just one shows a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and A further is of a man strung up in white iPod cables like a marionette, With all the textual content: “Have you ever turn into an iPuppet?”
All right, all right. Mp3 Competitiveness is intense- I get it. SanDisk wishes to Participate in tough- great by me. As far as I’m anxious, open source is sweet things, and there’s little doubt in my thoughts that SanDisk helps make a fantastic merchandise. Level of competition is good for capitalism and The customer. I’m not listed here to tout the technological prowess of 1 geek gadget around A different.
What I'll comment on, however, is the nature with the advertisements by themselves. I took a person have a look at these things and I’ll inform you at this time which i’m not likely to switch from iPod to e200. You understand why? Since being an iPod consumer, I feel like I’m staying insulted. Hey, I’m not a sophisticated person so I received’t go into the whole nitty-gritty of “Apple would make you try this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Personal computer plus the damn detail performs. That’s why I use it.
For my part, SanDisk’s total “revolutionary” advert tactic, on the other hand provocative, is ultimately misguided. For another thing, SanDisk gained’t win me more than by insulting me and comparing me into a monkey, puppet, sheep, or any other kind of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For superior or for even worse, persons buy iPods as they タペストリー WANT TO, not given that they’re pressured to. Additionally, Apple enables its merchandise to stand on their own merit and they never insult people today for not using them. Whilst Apple has poked exciting at PCs in their unique internet and TV campaigns, it’s a far cry from SanDisk’s “Are you currently an iPuppet?” technique.
Probably I’m an iPod person who’s getting this entire detail a bit as well personally. But Should the e200 and Rockbox are so excellent, which I’m absolutely sure they are, maybe SanDisk ought to just tell us why and let the people today decide.
For all of SanDisk’s anti-iPod hard work, Apple could simply fire again and say SanDisk continues to be #2, and 2nd put is the primary loser. Whether or not it’s genuine, It could be insulting, correct?