SANDISK, maker of the planet’s 2nd finest-advertising mp3 player (powering Apple’s iPod) has began a different anti-iPod promotion marketing campaign. You could read about it in detail listed here:
In this article’s the hoopla inside of a nutshell. SanDisk is claimed to generally be porting Rockbox, an open-source OS for electronic music players (which supports a variety of mp3 equipment), on to its preferred e200 mp3 participant. To provide the subject to public consciousness, SanDisk has started out releasing the in advance of-mentioned anti-iPod advertisements in an try and 横断幕 blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations created to resemble posters for an underground groundbreaking motion. A person exhibits a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and An additional is of a man strung up in white iPod cables similar to a marionette, Along with the text: “Have you ever become an iPuppet?”
Ok, ok. Mp3 Levels of competition is intense- I get it. SanDisk wishes to play rough- fantastic http://edition.cnn.com/search/?text=横断幕 by me. As far as I’m concerned, open supply is nice things, and there’s little doubt in my mind that SanDisk can make an excellent item. Competition is sweet for capitalism and The customer. I’m not in this article to tout the technical prowess of one geek gadget around A further.
What I'll touch upon, however, is the character on the ads themselves. I took one examine these items And that i’ll tell you at this time which i’m not likely to switch from iPod to e200. You already know why? Mainly because being an iPod person, I really feel like I’m remaining insulted. Hey, I’m not an advanced man so I gained’t go into The complete nitty-gritty of “Apple would make you do that-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Computer system along with the damn matter performs. That’s why I use it.
In my opinion, SanDisk’s complete “revolutionary” ad technique, nevertheless provocative, is in the end misguided. For something, SanDisk received’t acquire me around by insulting me and comparing me to the monkey, puppet, sheep, or every other style of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For much better or for worse, men and women invest in iPods since they Choose to, not simply because they’re compelled to. In addition, Apple will allow its products to face on their own advantage and so they never insult men and women for not making use of them. Although Apple has poked pleasurable at PCs in their very own World wide web and TV strategies, it’s a far cry from SanDisk’s “Are you currently an iPuppet?” method.
Maybe I’m an iPod person who’s getting this complete detail somewhat too personally. But In the event the e200 and Rockbox are so wonderful, which I’m positive They may be, perhaps SanDisk need to just notify us why and Enable the folks make a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could very easily fire again and say SanDisk remains #two, and 2nd spot is the first loser. Even though it’s accurate, It will be insulting, suitable?