SANDISK, maker of the entire world’s 2nd ideal-advertising mp3 player (guiding Apple’s iPod) has started off a brand new anti-iPod marketing marketing campaign. You can read about it intimately right here:
Right here’s the hoopla inside a nutshell. SanDisk is said to get porting Rockbox, an open-source OS for electronic songs gamers (which supports numerous mp3 products), onto its well known e200 mp3 participant. To carry the matter to general public consciousness, SanDisk has begun releasing the in advance of-talked about anti-iPod ads in an make an effort to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking motion. One exhibits a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and A further is of a guy strung up in white iPod cables similar to a marionette, Using the text: “Have you turn out to be an iPuppet?”
Ok, all right. Mp3 Levels of competition is intense- I get it. SanDisk would like to play rough- great by me. In terms of I’m anxious, open resource is good stuff, and there’s without a doubt in my intellect that SanDisk makes a great solution. Competitors is nice for capitalism and The customer. I’m not here to tout the technical prowess of one geek gadget more than A different.
What I will comment on, nevertheless, is the nature of your adverts by themselves. I took one take a look at these items and I’ll tell you today which i’m not likely to change from iPod to e200. You are aware of why? For the reason that as an iPod consumer, I sense like I’m being insulted. Hey, I’m not a sophisticated male so I received’t go into The full nitty-gritty of “Apple would make you try this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as the damn issue performs. That’s why I use it.
In my opinion, SanDisk’s complete “groundbreaking” advertisement method, however provocative, is in the long run misguided. For one thing, SanDisk gained’t get me about by insulting me and comparing me into a monkey, puppet, sheep, or some other form of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is senseless. For improved or for even worse, people today invest in iPods mainly because they Desire to, not since they’re forced to. Furthermore, Apple will allow its products to face on their own advantage plus they by no means insult men and women for not utilizing them. Whilst Apple has poked enjoyable at PCs in their own personal World wide web and 横断幕 television strategies, it’s a significantly cry from SanDisk’s “Are you an iPuppet?” tactic.
Potentially I’m an iPod user who’s using this full detail just a little too Individually. But If your e200 and Rockbox are so wonderful, which I’m certain They can be, maybe SanDisk must just convey to us why and let the persons decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could effortlessly fireplace back again and say SanDisk continues to be #two, and 2nd spot is the very first loser. Although it’s genuine, It might be insulting, ideal?