SANDISK, maker of the whole world’s 2nd ideal-providing mp3 participant (powering Apple’s iPod) has started out a completely new anti-iPod promoting campaign. You may examine it in detail here:
Here’s the hoopla in a nutshell. SanDisk is claimed being porting Rockbox, an open up-resource OS for digital songs gamers (which supports many various mp3 gadgets), onto its popular e200 mp3 player. To deliver the matter to public consciousness, SanDisk has begun releasing the before-mentioned anti-iPod adverts within an attempt to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations created to resemble posters for an underground groundbreaking motion. One particular exhibits a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and One more is of a guy strung up in white iPod cables just like a marionette, With all the text: “Have you become an iPuppet?”
Alright, all right. Mp3 Levels of competition is fierce- I get it. SanDisk wants to Engage in tough- good by me. As far as I’m involved, open source is sweet things, and there’s little doubt in my mind that SanDisk makes a very good products. Competition is nice for capitalism and the consumer. I’m not in this article to tout the complex prowess of 1 geek gadget around A further.
What I will touch upon, on the other hand, is the character of the adverts them selves. I took just one look at 懸垂幕 these things And that i’ll tell you right now that I’m not going to switch from iPod to e200. You already know why? Since as an iPod person, I experience like I’m getting insulted. Hey, I’m not an advanced man so I gained’t go into the whole nitty-gritty of “Apple tends to make you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my computer and the damn point functions. That’s why I utilize it.
In my opinion, SanDisk’s entire “groundbreaking” advert method, nonetheless provocative, is finally misguided. For another thing, SanDisk won’t gain me more than by insulting me and evaluating me to the monkey, puppet, sheep, or another type of farm animal. Next, SanDisk’s ads also evoke a political edge, which is senseless. For far better or for worse, people invest in iPods mainly because they Need to, not since they’re compelled to. In addition, Apple permits its merchandise to stand by themselves benefit they usually never ever insult people today for not applying them. While Apple has poked enjoyment at PCs in their own Online and television campaigns, it’s a much cry from SanDisk’s “Are you an iPuppet?” approach.
Most likely I’m an iPod consumer who’s using this entire factor a little bit much too personally. But When the e200 and Rockbox are so excellent, which I’m certain They may be, maybe SanDisk really should just inform us why and Enable the men and women decide.
For all of SanDisk’s anti-iPod effort, Apple could conveniently fireplace again and say SanDisk continues to be #two, and 2nd spot is the first loser. Even when it’s true, It could be insulting, correct?