SANDISK, maker of the entire world’s 2nd ideal-selling mp3 player (powering Apple’s iPod) has commenced a different anti-iPod promotion marketing campaign. You could examine it intimately below:
Here’s the hoopla in the nutshell. SanDisk is said to become porting Rockbox, an open-resource OS for electronic songs players (which supports numerous mp3 products), onto its common e200 mp3 player. To convey the matter to public consciousness, SanDisk has commenced releasing the prior to-mentioned anti-iPod advertisements within an attempt to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations produced to resemble posters for an underground innovative motion. 1 demonstrates a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and One more is of a guy strung up in white iPod cables similar to a marionette, Using the text: “Have you ever develop into an iPuppet?”
All right, all right. Mp3 Competitors is fierce- I get it. SanDisk hopes to Engage in rough- wonderful by me. As far as I’m anxious, open up resource is good stuff, and there’s without a doubt in my mind that SanDisk helps make an excellent products. Competition is sweet for capitalism and The customer. I’m not in this article to tout the technical prowess of one geek gadget more than An additional.
What I will comment on, on the other hand, is the character of your advertisements them selves. I took a single look at these items and I’ll let you know at this moment which i’m not heading to modify from iPod to e200. You know why? Since as an iPod user, I experience like I’m staying insulted. Hey, I’m not a complicated man so I received’t go into The entire nitty-gritty of “Apple can make you make this happen-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my computer and the damn factor performs. That’s why I use it.
In my view, SanDisk’s whole “groundbreaking” ad solution, nevertheless provocative, is in the end misguided. For one thing, SanDisk gained’t earn me over by insulting me and comparing me to a monkey, puppet, sheep, or any other type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is not sensible. For better or for worse, folks obtain iPods simply because they Need to, not mainly because they’re compelled to. On top of that, Apple allows its goods to stand on their own merit plus they under no circumstances insult individuals for not making use of them. Even though Apple has poked pleasurable at PCs in their particular Online and television strategies, it’s a far cry from SanDisk’s “Are you currently an iPuppet?” method.
Probably I’m an 横断幕 iPod user who’s using this complete factor a bit way too personally. But In the event the e200 and Rockbox are so wonderful, which I’m guaranteed These are, maybe SanDisk must just inform us why and Permit the individuals come to a decision.
For all of SanDisk’s anti-iPod hard work, Apple could simply fire back again and say SanDisk continues to be #two, and 2nd position is the primary loser. Even if it’s true, It might be insulting, proper?