SANDISK, maker of the planet’s 2nd most effective-offering mp3 participant (at the rear of Apple’s iPod) has started out a whole new anti-iPod advertising and marketing campaign. You can read about it in detail right here:
Listed here’s the hoopla inside a nutshell. SanDisk is alleged to be porting Rockbox, an open-resource OS for digital audio players (which supports a variety of mp3 gadgets), onto its well-liked e200 mp3 participant. To bring the make a difference to community consciousness, SanDisk has begun releasing the right before-talked about anti-iPod adverts in an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations created to resemble posters for an underground groundbreaking movement. A person shows a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and Yet another is of a man strung up in white iPod cables like a marionette, with the text: “Have you turn into an iPuppet?”
Okay, ok. Mp3 Competitiveness is fierce- I get it. SanDisk really wants to play rough- high-quality by me. In terms of I’m worried, open resource is good things, and there’s no doubt in my head that SanDisk helps make a very good item. Competitiveness is sweet for capitalism and the consumer. I’m not below to tout the complex prowess of one geek gadget in excess of another.
What I will touch upon, nonetheless, is the nature of the advertisements on their own. I took just one have a look at these things and I’ll show you today that I’m not likely to modify from iPod to e200. You are aware of why? Due to the fact as an iPod consumer, I sense like I’m becoming insulted. Hey, I’m not a complicated person so I won’t go into the whole nitty-gritty of “Apple helps make you make this happen-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my computer and the damn thing is effective. That’s why I use it.
In my opinion, SanDisk’s whole “revolutionary” advertisement strategy, even so provocative, is eventually misguided. For another thing, SanDisk gained’t acquire me above by insulting me and comparing me into a monkey, puppet, sheep, or some other style of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which 横断幕 is mindless. For improved or for worse, individuals obtain iPods simply because they Desire to, not mainly because they’re compelled to. Also, Apple lets its products and solutions to face by themselves advantage they usually under no circumstances insult persons for not employing them. Despite the fact that Apple has poked exciting at PCs in their very own World wide web and TV strategies, it’s a significantly cry from SanDisk’s “Do you think you're an iPuppet?” technique.
Perhaps I’m an iPod consumer who’s having this full point just a little as well personally. But Should the e200 and Rockbox are so good, which I’m positive These are, probably SanDisk must just explain to us why and Permit the people today come to a decision.
For all of SanDisk’s anti-iPod effort, Apple could simply hearth back and say SanDisk remains #two, and 2nd spot is the main loser. Even if it’s genuine, It could be insulting, right?
